The Complete Guidance of On-Page and Off-Page SEO 2022

Search Engine Optimization

On-Page and Off-Page SEO are types of Search Engine Optimization. In this article, we are going to discuss complete guidance of On-Page and Off-Page SEO. but before that, we have to look at what is SEO.

SEO stands for search engine optimization. 

On-Page and Off-Page SEO

it is a process where we can rank our website on top position in search engines.

so because of this, we can get more visibility of our website in search engines.

When people search for any product or service in any search engine like Google, Bing, Yahoo, and many more then because of SEO our website is visible to the audience.

Seo is the practice of taking efforts to improve the ranking of the website or piece of information on Google.

Essentially, There are 2 types of SEO -:



      A. ON-PAGE SEO –

The process of optimizing website pages for specific keywords in order to boost search visibility and traffic is known as on-page SEO or On-Site SEO.

OnPage SEO activity done on our own website.

There are many Factors in OnPage SEO

Following is the list of Factors of OnPage SEO –

  1. Meta Title 

        2. Meta Description 

        3. Meta Keyword 

        4. URL Optimization (Permalink /permanent link)

        5. Content Optimization

        6. Keyword Density

        7. Header Tag (H1 to H6)

        8. Image Optimization (Alt Text/Tag)

        9. Bold / Italic / Underline / Color Main Keywod

        10. Anchor Text

        11. Page Load Time

        12. Favicon / Site Icon


Meta Tags -> Meta tags provide information about the webpage in the HTML of the document.

Meta Tags include the <title> and <description> elements. 

1. Meta Title –

meta title

The text that appears on search engine result pages and browser tabs to indicate the topic of a webpage is referred to as a Meta Title, also known as a title tag.

The meta title should be between 50 to 60 characters in length.

2. Meta Description –

meta description

A Meta Description is a type of HTML tag that is used to describe the content of a web page.

The length of Meta Description is 150 to 320 Characters but in the google search engine it shows up to 150 – 160 Characters length.

3. Meta Keywords –

Meta Keyword gives more information to search engines on what a page is about.

4. Permalink ( Permanent Link) –

The permalink is the complete URL that we see and use for each web page, post, or other pieces of content on our website.

Example –

Permalink Best Practices-> 

  1. Make Permalink Unique

        2. Keep Them Short and Descriptive

        3. Include SEO keywords in Permalink

        4. Separate words in permalink with dashes (not underscores)

        5. Be consistent

        6. Use all Lowercase words in the permalink. 

5. Content Optimization –

The process of ensuring that content is written in such a way that it reaches the widest possible target audience is known as content optimization.

Make sure related keyword is there, as well as adding meta and title tags and relevant links, should all be part of the content optimization process.

The minimum content length per website page is up to 300 words.

6. Keyword Density –

Keyword Density refers to the number of times the main keyword appears on a given webpage.

Percentage of Keyword Density is 3 to 5% or in every 100 words, a 1-time main keyword appears.

The formula of Keyword Density = 

Number of times a given keyword is mentioned / Total number of words on the page

7. Header Tag –

H1 to H6 Tags

Header Tags also referred to as heading tags, are used to divide a webpage’s headings and subheadings.

They are ranked from H1 to H6, with H1s typically given to the title.

A web page’s readability and SEO improve by header tags.

H1 header tag is compulsory.

8. Image Optimization (Alt Text/Tag) –

If a user is unable to view an image for some reason (due to a slow connection, an issue), the alt attribute gives alternate information.

9. Bold / Italic / Underline / Color main Keyword –

Increase awareness – By engaging readers and encouraging them to concentrate on certain words, we can improve their awareness.

10. Anchor Text –

The Anchor text, also referred to as the link label or hyperlink title, is the text that appears when you click on a link.

The clickable words used to link one website page to another are referred to as anchor text.

There are three types of Links->

  1. Internal Link –

             Link from one page to another page of our own website. (on-page SEO activity)

         2. External URL/Link  –

             Link from our website to other websites. (on-page SEO activity)

The external link is also called Outbound Link.

         3. Backlink –

              Link from another website to our website (off-page SEO activity)

The backlink is also called Inbound Link.

11. Page Load Time –

Page speed has a direct impact on the number of page visits, time spent on the page, sales, and bounce rate.
Also, Page load time has an impact on the user experience as well.

Minimum Page Load Time is 3 Second and the Page Size is 2 MB.

Tools to check Page Load Time ->

  2. GT Matrix
  3. Google page speed insight

 12. Favicon / Site Icon –

A favicon is a little graphical image or icon that is associated with a website or webpage.

Also, It is known as a site icon.

In the URL bar or tabs, the site icon is represented as a visual reminder of the Website identity.


       B. OFF-PAGE SEO –

Off-Page SEO activity done on others websites.

In Off-Page SEO we create Backlinks.

Type of Backlinks –

  1. Business Directory submission
  2. Social Bookmarking
  3. Article Submission
  4. Guest Posting
  5. PPT submission
  6. Image Submission
  7. Video Submission
  8. Blog Commenting
  9. Classified Submission
  10. Event Submission
  11. Web 2. o
  12. Forum Discussion
Rules to Create Backlinks –
  1. DA (Domain Authority) and PA (Page Authority) must 20+
  2. Maintain Dofollow (70%) and Nofollow (30%) Ratio
  3. Anchor Text Rotation (Use LSI Keywords)
  4. Maintain Backlink Graph (Excel Sheet).
  5. Do not create backlinks aggressively.
Conclusion –

this article provides complete guidance about on-page and off-page SEO 2022. All Factors regarding On-Page and Off-Page are explained in detail in this post.


If you are thought that this post clears your On-page and Off-Page SEO concepts then do like and share your valuable comments.


Snehal Aher.




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