Talking about the Top 10 Difference Between Traditional Marketing and Digital Marketing. firstly we understand what is exactly Traditional Marketing and Digital Marketing with its Example.
Then later we will talk about the top 10 Difference Between Traditional and Digital Marketing one by one.
1. Traditional Marketing-
It is an old way to promote products and services through TV, newspaper, billboards, radio, magazines, door to door marketing. Traditional Marketing is a form of Offline Marketing.
Traditional Marketing is a type of marketing that is offline.
also, companies use this type of marketing in the earlier period to market their products and services.
Traditional Marketing includes-
- TV
- Radio
- Billboards
- Newspaper
- Magazine
- Telephones
- Brochures
- Hoarding
- Event Sponsorship.
2. Digital Marketing-
Similarly talking about Digital marketing. It is the modern way to promote products and services through digital media.
these digital media include Facebook, Twitter, Instagram, and LinkedIn.
Digital marketing refers to the use of digital technologies to promote products and services.
Online or web marketing are other terms for Digital Marketing.
Digital Marketing is any marketing a company conducts online, such as email marketing PPC advertising, social media ads.
Digital marketing, often known as online marketing, refers to marketing-related activity performed by a company over the internet.
Simply said, digital marketing is the use of the internet, social media, and other channels to reach out to targeted consumers.
Digital Marketing includes-
- Search Engine Optimization (SEO)
- Email Marketing
- Content Marketing
- Search Engine Marketing
- Social Media Marketing.
- Affiliate Marketing.
The following table shows the Top 10 Difference Between Traditional Marketing and Digital Marketing-
| Traditional Marketing | Digital Marketing |
| In Traditional Marketing ROI is difficult to measure | In Digital Marketing ROI easy to measure |
| It's not ideal for establishing a brand | It is fast and efficient for establishing a brand |
| By using traditional marketing we reach Local marketing | By using Digital marketing we reach Global marketing |
| Audience targeting is not possible | Audience targeting is possible |
| Traditional Marketing is not a cost-effective solution. | Digital Marketing It is the more cost-effective solution |
| Very difficult to know what are people think about us. | Easy to know what are the people think about us |
| Traditional marketing is difficult to measure | Digital marketing is easy to measure using tools like google analytics |
| No direct interaction with customers | Direct interaction with customers |
| 24*7 advertising of product and service not possible | 24*7 advertising of product and service possible |
| Longer time required to reach a large audience | Lesser time required to reach a larger audience |
Conclusion-
So, I hope after reading this article you are clear with what is the Difference Between Traditional Marketing and Digital Marketing.
Therefore,
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Cheers,
Snehal Aher.