Difference Between Digital & Social Media Marketing 2022
In this article, we are going to talk about digital & social media marketing.
Digital marketing is a broad term that refers to all types of digital marketing activities that a company is involved in to advertise its services or products, both online and offline.
Social media marketing, on the other hand, is one of the online marketing platforms.
It includes marketing on social media sites like Facebook, Instagram, Linkedin, Twitter, quora among others.
Most people mix up the terms “digital marketing” & “social media marketing.”
They believe that using various social platforms like Facebook, Instagram, Twitter, Linkedin, Quora, Pinterest, and many more are similar to digital marketing, but the social network is only one aspect of online marketing.
Digital Marketing –
Digital marketing is a type of online marketing that involves the use of the internet.
The act of selling products and services through digital channels such as social platforms, SEO, and Email is known as digital marketing.
Another form of marketing is digital marketing.
It’s also referred to as Online marketing or Internet marketing.
Examples of Online marketing like SMM, SEO, Website, SEM, Affiliate Marketing.
Digital Marketing includes different component as follow-
- SEO – Search Engine Optimization
- SEM – Search Engine Marketing
- SMM – Social Media Marketing
- Content Marketing
- Email Marketing
- Mobile Marketing
SMM (Social Media Marketing) –
SMM stands for Social Media Marketing. Internet Marketing includes Social Media Marketing.
It includes selling your products, services, or brand through social media channels such as Facebook, Instagram, Twitter, YouTube, Linkedin, Pinterest, Quora, and others.
It mainly involves engaging with your target audience, subscribers, followers, finding industry influencers.
Also, it produces fresh and unique content, also organizing various contests, and a range of other strategies to capture the attention of the public on multiple social media platforms.
Comparison Between Digital & Social Media Marketing
|Digital Marketing||Social Media Marketing|
|Digital Marketing covers many different components, including social media marketing.||Social Media Marketing is one type of digital marketing.|
|It promotes a brand by utilizing both online and offline marketing channels.||It solely relies on multiple social media platforms to build customer relationships.|
|Digital marketing appeals to a much larger audience.||Social media marketing has a limited reach.|
|SEO (Search Engine Marketing), SEM (Search Engine Marketing), SMM (Social Media Marketing), Website Design, Content Marketing, Affiliate Marketing, and Mobile Marketing are all examples of Digital Marketing.||Facebook, YouTube, LinkedIn, Instagram, Pinterest, and Quora are just a few examples of Social Media Marketing.|
So, I hope you understand the distinction between digital and social media marketing after reading this article.
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